Today, many businesses use telemarketing as a tool to communicate with their customers. Businesses that sell direct need to handle inquiries, deliver quotes, and take orders over the phone. Also, small companies or startups targeting business customers use the telemarketing option for sales leads, give quotes, and fix appointments.
Even today when technology is evolving at a fast pace, product marketing calls and service marketing calls are of the essence. It provides several advantages over other kinds of marketing tools. Unlike email or text marketing, you can connect with your customer directly and ask questions to know their preferences and understand their specific needs, answer queries, and confusion.